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Dominique Metzler

As a digital marketer, I believe that (just as it is in B2C, where the most successful companies focus on their customers) a partner-first approach is what separates good B2B companies from great ones.

Why Gifting Vendors Should Add Photo Products to Their Portfolio

The gifting industry has always thrived on the sentiment behind the act of giving. In a market where emotional connection is key, offering products that allow customers to add a personal touch can significantly elevate the perceived value of the gifts they purchase.

This is where personalized photo products come into play. As the demand for customized gifts continues to grow, vendors who embrace this shift can unlock new revenue streams, enhance customer loyalty, and differentiate themselves from competitors. In this blog, we explore the compelling reasons why gifting vendors should seriously consider adding photo products to their product portfolio.

AI in Photo Products: Efficiency, Innovation & Personalization Redefined

Artificial Intelligence (AI) is more than just a technological advancement — it is driving a...

Boost Consumer Engagement: The Influence of Personalization on Photo Products

In today's digital age, where consumer expectations are constantly evolving, personalization in the

Don’t Flatten Your Sales Curve – Extend It

The holiday season is often the pinnacle of success for businesses in the photo industry. It's not...

2021 in Review at ip.labs

It's been a busy year for ip.labs! Whilst the pandemic forced many businesses (at least in part) to...

Something is Going on at ip.labs - We Renewed our Brand

Since we started in 2004 as one of the first providers offering a photo product software enabling...