Providing personalized photo products is a booming business model, with consumers increasingly interested in commissioning customizable products online. Top-rated items such as prints, calendars, and photo books offer the opportunity for customers to enshrine their memories in physical media — and they’re willing to pay for the privilege, with the market expected to reach a value of US$27 billion by 2027. As the industry matures, however, customers’ needs, and expectations are also evolving.
Just think, for example, of the spike in demand for personalized face masks during the COVID-19 pandemic. If companies want to keep up with trends in this highly volatile market, they must be able to quickly deploy new product options without breaking the bank in the process.