Product personalization is becoming increasingly important for today's businesses. It not only gives customers the opportunity to design a product to their likings, but it also binds the customer emotionally to a business and it’s brand. It has a quite big influence in digital design (websites and apps) as a result of new technologies. Personalization in this context indicates that products and services may be adjusted to suit to various clients who value originality.
The purpose of customizable photo products is to fully engage consumers in the creation of their desired order and add their personal taste to it, making it one of a kind. This, on its side, gives the customer the rewarding feeling of turning a normal photo item to something very personal and emotionally saturated.
Research performed by Smart Insights shows that 86% of consumers believe that personalization has a huge impact on what they purchase. Moreover, according to Invesp, a marketing consultant company, 53% of online customers think that companies who customize the purchasing experience are delivering a high – skilled service.
According to the Harvard Business Review (HBR), enterprises that support consumers' 'psychological ownership' can motivate them to not only buy more things at a greater price, but also recommend a company and its products to their friends on their own initiative. When consumers become so immersed in a product that it becomes an extension of themselves," this is referred to as psychological ownership. A very sentimental feeling develops when a consumer believes that objects, ideas or people are very personal to them and are 'theirs.' This might occur as a result of exercising control over a service, investing in something, or thoroughly knowing something.
At a time when people are becoming more careful of what they buy and use, the world has reached the era of celebrating individuality in its many forms and possibilities. This is why companies all over the world start responding to those specific market needs.
Companies grow by giving their consumers what they desire. Product personalization makes all of this possible by asking customers what they want. It allows the consumer to pick their preferred colour, size, or design with only a few clicks, allowing them to put an individual emotional touch to the product they want. Simply put - there is no other product as personal as personalized photo products.
Marketing strategies are everywhere in today's environment and every company is trying to leverage sales. Personalized products, however, break through the noise and communicate directly to a consumer by giving them a field for creativity and realizing all of his requirements.
The chance for product personalization has various advantages for both a company and their buyers.
Product customization helps businesses to better meet their customers needs and improve their purchasing experience. As a result, companies must give unique services to customers and make their wanted products easy to customize. This ensured that the buyers get high quality products that 100% meet their expectations since they have independently designed them.
On top of that, product personalization makes the customers feel valued since they are given tailor-made items, which enhances client loyalty and commitment, resulting in improved revenue for every photo product company.
If you also want to benefit from personalized photo products, you are welcome to reach out and discuss your business case with our product experts.